BEC
BEC Exec is an English Academy for professionals looking to update their brand. I strived to find a balanced identity that appeals to C-level and tech professionals.
Designing an appealing brand that communicates the personalized coaching and business-oriented classes.
I got the chance to rebrand BEC Exec and help them with their marketing strategy. The professionals that seek the services of BEC are looking to expand their businesses or their job opportunities in the Northern Hemisphere, so I used the Aurora Borealis as inspiration for the color palette, they are also aiming for the tech industry so I wanted the brand to look upscale and hi-tech. The logo includes a speech bubble to talk about language and also the conversational nature of their classes.
