The graphic proposal wanted to blend Ethyca's technological excellence, legal compliance, and usability. The challenge was to appeal to the two decision-makers involved in purchasing Ethyca: lawyers and engineers. But these audiences speak different languages. They may think they have different needs and problems. What is one thing they have in common? They both need to find a privacy solution for their org. This concept mixes their distinct languages and aesthetics, combining Ethyca's technological prowess and legal excellence.