EvolveIP's VP of Marketing came to me to create a brand for the new business—a brand identity to create belonging and show its level of excellence for both employees and clients. I chose the orange from EvolveIP's logo and put it together with the teal, similar to the blue of ATSG. The logo is made of four modules that represent their mindset, people, systems, and processes in their slogan. The main difficulty was differentiating their logo from competitors and other giants in the space like X and Hubspot.